Business for Unicorns UK · One day only
Scale your gym.
A one-day workshop in Liverpool. A small room of UK gym owners, a US owner who's built a multi-site business from scratch, and a full day on the two things that decide whether you grow: your people and your leads.
- Date
- Fri 20 Nov2026
- Kick-off
- 10:00Doors 09:30 · ends 16:00
- Where
- LiverpoolCity centre venue, confirmed soon
- Ticket
- £99£249Code LIVERPOOL99, first 20 tickets
Who it's for
Is this you?
Come along if
- ✓You own a training gym or studio in the UK
- ✓You want to grow your team and your numbers
- ✓You're thinking about a second site, or already have one
- ✓You'd like to bring your manager or business partner (each needs a ticket)
Probably not if
- ·You're a personal trainer without a facility. We love ya, but this day is built for owners.
- ·You're after a motivational talk. This is a working day.
Your host
JC Vacassin
Founder & CEO, Foundry · UK Partner, Business for Unicorns
JC has spent more than a decade helping UK owners open, grow and scale their gyms. He built Foundry into a multi-site London training gym group, and now leads Business for Unicorns in the UK.
He'll host the day, lead the session on marketing and lead gen, and make sure you leave with a plan you can use on Monday.
Joined by the Business for Unicorns UK coaching team.
Flying in from Seattle
Chris Travis
Founder & CEO, Seattle Strength & Performance
Chris spent ten years at Amazon before buying Seattle Strength & Performance in 2019. He's grown it, self-funded, into one of Seattle's fastest-growing strength gyms: coach-led, personal training only, no open gym.
He's in Liverpool for the weekend anyway. It's rare to get a US multi-location owner in a room this size, so we're making the most of it.
Figures as reported by Athletech News, August 2026.
Chris's session
Turning trainer jobs into careers
Your best coaches rarely leave for money. They leave because the job felt like a dead end.
- ➡Design great roles
Build clear growth paths so the next step is visible before a coach starts looking elsewhere.
- ➡Keep your best people
Give your strongest coaches a reason to build a career with you, not just clock in for shifts.
- ➡Keep raising the bar
Create a team that stays, develops, and keeps clients coming back because the standard keeps going up.
One of the standout sessions at our Seattle retreat in September.
The day
Match-day schedule
Doors open
Arrive, grab a coffee, meet the room.
Turning trainer jobs into careers
Chris Travis on staffing, roles and responsibilities, with 15 minutes of Q&A.
Half time
A proper break to reset and talk to people.
Marketing and lead gen
JC on messaging, positioning, product and your funnel, with 15 minutes of Q&A.
Lunch
Food and networking with the room.
Gym owner panel
UK gym owners take your questions. Panellists announced soon.
Full time
Wrap up, thank yous and your next steps.
Extra time
Stay on for informal networking until 16:00.
Times are a guide and may shift a little on the day.
Tickets
One day. One room. £99.
The first 20 tickets are £99 with the early bird code. After that, tickets are £249. Once the room's full, it's full.
Use code LIVERPOOL99 at checkout.
- Full day, 09:30 to 16:00
- Chris Travis on staffing and JC on marketing and lead gen
- Gym owner panel and live Q&A
- A room of 30 to 40 UK gym owners
Secure checkout through Business for Unicorns.
FAQ
Good questions
Where exactly is it?
Liverpool city centre, with good train links from Manchester, Leeds and Birmingham. We'll confirm the venue soon and email it to every ticket holder.
Can I bring my team?
Yes, and we'd encourage it. Each person needs their own ticket.
Is this a sales pitch?
No. The day stands on its own. At the end we'll share how Business for Unicorns works for anyone who's curious, and that's it.
How does the early bird code work?
Enter LIVERPOOL99 at checkout to take the ticket from £249 to £99. It's limited to the first 20 tickets.
What is Business for Unicorns?
We're a coaching and consulting company for fitness business owners, built to help you create more impact, income and freedom. JC and Mike Macdonald lead our UK team, alongside coaches in the US.
I have another question
Email us at hello@businessforunicorns.com and a real person will get back to you.
Grab your seat.
Friday 20 November · 09:30 to 16:00 · 30 to 40 owners
Get your ticket →